If your marketing team lives in HubSpot and your sales team lives in Microsoft Dynamics 365, getting those two platforms to reliably share data is one of the most important integration decisions you'll make. There are two main paths to connect them: a native connector available directly in the HubSpot App Marketplace, or a custom-built integration using Azure Functions. Choosing the wrong one can mean months of frustration. This post walks through both options in detail so you can make the right call for your team. The Native HubSpot Connector The Microsoft Dynamics 365 integration is a first-party app built and maintained by HubSpot, available in the HubSpot App Marketplace and Microsoft AppSource. It's powered by HubSpot's Data Sync engine — part of Data Hub (formerly Operations Hub) — and supports bidirectional sync across 12 object types: Contacts ↔ Leads / Contacts Companies ↔ Accounts Deals ↔ Opportunities Products ↔ Bundles Meetings ↔ Appointments Task...
This is my blog about my experiences working as a software developer, consultant and systems integrator. I primarily focus on Microsoft Dynamics 365, Microsoft Azure, and Scribe Online.